Lucozade Sport has officially announced its sponsorship of the IRFU.
Details of the new partnership were revealed at the Science Gallery in Trinity College Dublin with Irish players Brian O'Driscoll, Jonathan Sexton and Rob Kearney.
Under the new agreement, Lucozade Sport will provide financial and product support to the IRFU, as well as access to nutritional and sports science advice for both management and players.
The IRFU will also be provided with Lucozade Sport's new range, Lucozade Sport Elite, for the first time, in advance of the upcoming RBS 6 Nations Championship, which will be of great benefit to Declan Kidney and the Ireland team in their preparations for the tournament.
Speaking about the partnership, Jim Geraghty, Lucozade Sport Marketing Manager, said: "We're delighted to officially announce our partnership with Irish Rugby. We take our commitment to Rugby, and to sport in general, very seriously. Our scientific knowledge is the result of years of research and allows us to help sporting organisations here in Ireland support their athletes in training, match preparation and recovery, as re-hydration and recovery products is an essential part of any athletes training."
Padraig Power, IRFU Commercial and Marketing Director said: "We are delighted to announce this partnership with Lucozade Sport. The brand has been an outstanding supporter of rugby over many years and we look forward to working with them closely over the coming seasons."
