Nestlé experienced a 'strong performance' in its UK and Irish markets last year, according to a trading update issued by the food giant.
According to the update, Nescafé increased its overall share of the UK and Ireland coffee markets by 1.7% in 2013. There was also a 32% rise in sales of Nescafé Dolce Gusto pods.
In addition, Nestlé confectionery delivered 'strong top-line growth', while Quality Street remained the number one choice of confectionery product at Christmas.
However, it was Yorkie that showed the most growth, growing by 31.6% in terms of value sales in 2013, compared to 2012. Breakaway and Milkybar grew by 21.2% and 7.4% respectively.
Fiona Kendrick, Nestlé UK & Ireland Chairman & CEO said the strong performance in 2013 was due to major investment in manufacturing: “2013 was a challenging year but Nestlé UK & Ireland performed well in its core businesses of Beverages, Confectionery and Food.
“UK and Irish consumers are changing the way they shop and it is reshaping the food industry. We are responding to this new reality, particularly in fast growing channels such as online shopping, convenience stores and discounters. Innovation continues to be key in growing our business and we are offering our consumers new products to meet their changing needs.”
Nescafé Azera experienced 160% value growth in 2013, with three new varieties in early 2013. Nesquik also had a bumper year with growth of nearly 8%, in part due to the launch of Nesquik hot chocolate.
© 2014 - Checkout Magazine by Genna Patterson
