Quarter Of Consumers ‘Try And Avoid’ GM Grocery Products

Canadean Consumer research has found that 23% of consumers try and avoid grocery products that contain genetically modified ingredients, with older consumers more likely to ‘always avoid GM ingredients in grocery products’.

The research was conducted to examine the degree to which consumers will actively look to avoid perceived unhealthy ingredients when shopping for grocery products.

“It appears that in the mind of some consumers genetically modified ingredients still cause concerns, despite government reassurances over the safety of these items,” said Ed Barham, Research Director at Canadean Consumer.