Tayto Crisps are the food brand that Irish emigrants miss most when abroad, according to a new study by Checkout magazine, in association with Behaviour & Attitudes. Of 441 respondents, 61% said they miss Tayto when overseas, with 34% saying they miss the crisp brand ‘a lot’.
Kerrygold butter was also found to be a brand Irish emigrants missed, by 54% of participants, with 30% missing it ‘a lot’. Cadbury’s Chocolate was missed by 53% (30% miss it ‘a lot’) and Barry’s Tea was missed by 50% of participants (28% miss it ‘a lot’).
Also ranking highly were Irish fry ingredients: Denny Rashers, missed by 48%, Denny Sausages, missed by 47% and Galtee Rashers, missed by 49%. The survey also asked respondents if products categories were of better quality here or overseas, and unsurprisingly stout scored highest, with 76% saying its quality was superior in Ireland. Butter, meat, pre-packed sausages and meat were also deemed superior here than abroad.
John O'Mahony, Associate Director, Behaviour & Attitudes commented, “The diaspora affirms our agrarian strengths by advocating the quality of Ireland's meat and dairy produce most of all. Beyond our unique stout, it's the Irish Rasher that stands apart in an international context.”
© 2013 - Checkout Magazine by Genna Patterson
